Insights from Lou Gerstner

I will always be a fan of Lou Gerstner for what he did for IBM, and our stock.  He truly saved the company, more than most realize.  Since leaving IBM, he has continued to lead a “portfolio” life in education, healthcare and private equity.  A recent interview published in the McKinsey & Company Quarterly (PDF / URL) shares his thoughts on the DNA of companies that keep on creating value.

One of those is his answer to “Is there something in the DNA of those firms that have endured?”  “Longevity is the capacity to change, not to stay with what you’ve got.”  He goes on to share that American Express resisted creating a credit card because they were afraid that it would impact their travelers check business, and IBM resisted other markets because mainframe computers were the major revenue source.  Where are travelers checks and mainframes today, and what would those companies be if they waited too long?  Perhaps like Kodak, which was afraid to impact their profitable film business despite owning all of the patents on digital cameras. 

After discussing the natural inertia against change, he says “Rather than changing, they find it easier to just keep on doing the same things that brought them success.  Remember that the enduring companies we see are not really companies that have lasted for 100 years.  They’ve changed 25 times or 5 times or 4 times over that 100 years, and they aren’t the same companies as they were.”

It is an insightful article, which you are encouraged to read.  But think about these points on a personal level as well.  As I talk with successful leaders about their own career inertia against change, the same things apply.  It is hard, and takes courage, to change what has worked.  Yet it is more apparent every day that twenty or more years of senior executive success does not guarantee another ten.  Failing to become proactive, and think in new paradigms, is a greater and greater risk.  And those who wait too long find their career in a turn-around situation — not because of any lack of ability, but because of market changes that were not anticipated far enough ahead.  Not many of you like turn-around situations, and certainly not for your own career.  The formula that creates sustainable companies also creates sustainable and satisfying careers.  Change ahead of the curve, before you are forced to!  Because if you lead the change, you have choice, about timing and the path you take. 

– Jim Deupree

“Lean In” – The Real Story

Sheryl Sandberg has inspired a wave of confidence and aspiration among women with her “Lean In” book and foundation. What a wonderful thing! Yet perhaps lost in all of the publicity and enthusiasm is the role a pragmatic and unselfish partnership has played. Fortune magazine has her on the cover of their October 28 edition, with an article titled “Sheryl Sandberg: The Real Story”.

She is the COO of Facebook, not the CEO. That is normally an inward facing role, oriented to operations while the CEO gets all of the press. By all accounts she is a terrific operations executive and leader. The article relates one instance where a string of black limos signaled the arrival of yet another distinguished visitor. During their Friday afternoon Q&A with Mark Zuckerberg someone asked who? Mark replied “Oh, that was Treasury Secretary Jacob Lew. He came to see Sheryl”.

“While Zuckerberg is a celebrity in his own right — and the antihero of an Oscar-winning Hollywood film — Sandberg is not only the world’s most famous COO but also a rock star in business, politics, and popular culture, with unprecedented influence and reach.”

So how does that work? She is working for a much younger boss, and trumping him on visibility and influence. Where are the egos? I think that is an important part of the story. While most executives would let egos get in the way Zuckerberg finds it liberating for him. She does all the things he doesn’t really want to do so he can focus on product, engineering and retaining the core values of Facebook. Their trusting relationship has been great for Facebook, and for each other. Despite his relative youth he understands that “turning her loose” is a good thing on every measure. For her, and for Facebook. Congratulations to both!

As I think back I can name many situations where egos at the top collided, and would never have produced this result. The only one I can name that really worked for the individuals and the company was Roberto Goizeuta and Don Keough at The Coca-Cola Company. Yet there are so many instances where talents could have been meshed like this, with spectacular results. Hopefully her story will inspire more — in any combination of men and women.

– Jim Deupree

What and how do you learn?

Last week I participated in a roundtable with 50 entrepreneur CEO’s, hosted by the Oxford Center.  We spent a fascinating 30 minutes discussing what they read and new ways of learning.

What do entrepreneurs read about? Is it their industry?  No — because most of them believe they are ahead of and setting new models for their industry.  Is it disruptive technologies?  Yes — because they want to be inspired by out-of-the box thinking.  Is it leadership approaches?  Yes — because they have not had corporate training on how to manage.  Is it compliance and governance?  No — partly because they don’t know what they don’t know, and partly because they tend to avoid businesses steeped in compliance.  Is it about cultures?  Yes — they are fascinated by better understanding cultures — and not just for business opportunity reasons.  Many of them are driven to succeed for what it will empower them to do to help others.

What about those who are not entrepreneurs?  Should they take a lesson from the entrepreneurs regarding what to read?  Perhaps!  Every company needs innovation and forward thinking, so why not emulate the entrepreneurs in looking for it?  And if you are not going to be doing the same thing forever, when do you begin reading about your own chapter two?

So, where do they read?  And this is not a tablet vs. hard copy question.  Harvard Business Review was given high marks for becoming very relevant again, along with Fast CompanyThe Sunday New York Times was mentioned, as were blogs brought to them via key word triggers.  Relevant books are still in vogue.

The conversation about how rapidly the world of higher education is changing was eye-opening.  Like many other parts of our culture, education is moving to just in time and new revenue sources.  One tipping point is that ROI on the cost of higher education has not met expectations the past few years — at the MBA and graduate level.  Another is the speed of business change and the specialization now desired.  Five years ago, Kennesaw State launched an innovative program customized to the needs of its corporate partners — even teaching a basket of selected MBA courses relevant to immediate challenges and needs on the company’s premises.

Now if you need to know more about a particular topic for a new initiative or opportunity  you can go to www.coursera.org, featuring courses led by top professors from Stanford and 62 other prestigious universities.  All of the courses are free, and you can participate from home or even on the beach.  Some are very technical, but some have broad business and personal appeal, including:

  • Critical thinking in global challenges — The University of Edinburgh
  • Surviving disruptive technologies – University of Maryland
  • Grow to Greatness: Smart Growth for Private Businesses – The University of Virginia
  • Inspiring Leadership Through Emotional Intelligence – Case Western Reserve University
  • Understanding Media by Understanding Google – Northwestern University

Perhaps you wonder, as I did, why such elite universities would participate and give away intellectual capital?  It appears that there are three reasons — revenue opportunity, global exposure on a massive scale, and benevolence.  To quote Vanderbilt University: “The exploration of digital learning is representative of two key aspects of our mission – creative experimentation of ideas and concepts and as a way to enhance our goal of dissemination of knowledge through teaching and outreach.

My conclusion is that what and how we learn is changing rapidly — in part because we have access to so much intriguing information and, in part, because more than ever we need to learn new things to stay relevant.

– Jim Deupree

Is Your Story Worth $10 Million Dollars?

I have become fascinated by a story about a new product named Pebble, and how it came about.  Eric Migicovsky had a dream.  He had successfully built one of the first smart watches, paired with a blackberry.  Now he had a much more ambitious idea for a really smart watch paired with Android and IPhones.  Despite his first success the venture capital community turned him down.  He was able to raise $375,000 from friends and family, but needed more.  So he turned to Kickstarter.

Kickstarter (www.kickstarter.com) to me is more than a funding site.  It is a wonderful example of the power of the internet to build new communities, rally people around an enticing idea and create new distribution channels that often accomplish disintermediation.  The essence of Kickstarter is that someone describes a project, and people decide whether to send money because they like it — or sometimes because they get one of the first products.  They do not receive equity.  Kickstarter projects include movies, public art and innovative products.  The originator declares how much money they need, and the funds are not released to them until that amount has been pledged.

So Eric asked for $100,000 — offering investors only Pebble watches when finally manufactured.  A pledge of $240 got two watches, $550 got five and $1,000 got ten.  He finally cut off the funding at $10,266,845 — pledged by 68,929 backers.   Over one hundred times the amount he asked for!  He had his money, already had his customers and retained his equity.  But Pebble was still attracting other potential investors, so he began accepting pre-orders at $150 per watch.  Tens of thousands more have been ordered.  The funding allowed him to establish high-volume manufacturing from the outset, while he has the first mover advantage.  It also allowed him to utilize some very advanced components that make the product even more compelling.  The first shipments occured January 23, and they are manufacturing at the rate of 15,000 per week to fill the orders already committed. Mine is estimated to ship in March.

This success story fascinates me for several reasons:

  1. It illustrates the incredible power of the internet to broadcast an idea
  2. Look at the capacity to generate responses, measured in dollars
  3. 68,000 people took action, invested, without ever meeting Eric

Eric’s story was well told, and compelling.  It got results — the way only the internet can deliver.  Other Kickstarter stories have not been as successful, and some have completely failed.  A well told story does get results.  Is your story compelling enough to get the results you want?

– Jim Deupree

Corporate Exfoliation

When very successful executives find their position eliminated it naturally triggers introspection. What could I have done differently? Did I let my people down? Why me? Was it me, or the circumstances?

More and more it has nothing to do with the skills, style, or even accomplishments of the executive. Sometimes the trigger is a merger or acquisition. External market conditions can force compression of roles. Boards today have greater impatience and accountability to make sure the right person is in the key slot for today’s challenges. But sometimes the trigger for elimination of their role is corporate exfoliation!

Exfoliation is an odd word here — originally it refers to the natural process we are about to experience this fall, as trees lose their leaves to make way for the new cycle of growth. Corporate exfoliation, though, is forced change that happens in any season giving the appearance that “we have a plan” to buy time. It has an added strategy of removing potential successors. If you become a natural part of a corporate growth cycle, or are simply a pawn in your company’s attempt to appear to be on top of a problem by making changes, you will wish you had a plan ready to execute to turn the personal impact and problem into an opportunity of your own.

I experienced a major episode of corporate exfoliation while at IBM. John Akers was the CEO, share prices were dropping because profits were shrinking in the hardware business, analysts did not see as bright a future, and John was becoming desperate. When that happens, buying time by reorganizing people and roles is a common strategy. In this situation it was deemed that no product division should have more than seven people at headquarters. A new headquarters had just been completed to foster teamwork and integrate product planning — and now all but seven people from each division were relocated to plants and labs. The “solution” did not address the core problem — but did create a lot of movement and chaos when crisp thinking and urgent actions were desperately needed.

The latest example of corporate exfoliation appears to have occurred at Bank of America where, in corporate-speak, they are “de-layering.” According to the Economist, de-layering describes the reduction from the top-heavy organizational charts of the 1950s to more streamlined management teams. It’s questionable whether such a term can be applied, writes The Economist, to what Moynihan is doing at Bank of America. Heidi Moore tells the story in this lively “tell it like it is” article where she coins the exfoliation term:

http://www.publicradio.org/columns/marketplace/wallstreet/2011/09/executive-level_exfoliation_at.html

My point is that, in working with hundreds of executives going through job change, I have seen very talented and accomplished leaders go through the agony of questioning how they failed and what they could have done differently to keep their positions. In some situations the answer is truly nothing. In most situations the executive may have been 25% of the trigger — but circumstances were 75%. It is crucial to accept that other circumstances were the trigger. “Hard on the problem, but easy on the person” is a productive approach to accepting fate and moving forward under these circumstances. That approach, and having a career plan that excites you, are key to moving quickly into a productive and focused chapter two.

— Jim Deupree

What really drives you?

Most of the senior executives ChapterTwo® helps acknowledge that their careers have really been guided by saying yes or no to opportunities presented to them.  They have not paused along the way to set their own compass. In most cases the result has been a sequence of promotions and enviable career success.  Tom’s story is typical. He started his career as a Tupperware franchisee.  His territory was a small corner of the midwest, where there were no tall buildings and very few cars made outside of Detroit.  Despite that modest territory he became the third largest producer in the United States.  Tupperware bought him out, and made him a company Vice President before he was 30.  He invested the money wisely, and kept climbing the ladder.  Eventually he was a Senior Vice President — and newly divorced.

So what’s the problem?

  • For some the problem has already occurred — in the form of divorce, health risks related to stress and challenges with children.  Success has come at a significant price.
  • For others the problem is lurking on the horizon.  It is a growing recognition that while the perks and recognition have their appeal, the price of leadership may be too high for them.  They begin to feel trapped by their success — smiling for the cameras but not inside.

As I and my team worked with hundreds of senior executives over the past few years we have seen these scenarios far too often, and they naturally bother us.  We are disturbed both by the consequences themselves, and that leaders think about these consequences but far too often fail to take any definitive action.  So we were delighted to find a Forbes article by the Center for Creative Leadership titled “Four Rules for Leading with Purpose”.

It’s an amazing, thought-provoking article, and I recommend reading it through.  It talks about clarifying your reason for leading, and assessing the cost of leadership.

We are big fans of climbing the ladder the hard way, and earning success.  The question becomes what then.  Let me get back to Tom’s story.  Upon his divorce he decided not just to leave the city but to leave the country — and went to the Philippines as Country Manager.  He became Asia Pacific General Manager, then assumed the same position for another company.  Finally he returned to the United States, and spent two months getting to know his grandchildren.  Then he came to me, saying “I have to find a job.”  He didn’t need the money.  When I pressed Tom on why he said “All I know is leading companies.  That’s who I am.”  I responded with “you have been out of the country for a long time, and have no friends here.  You barely know your family anymore.  Is it more important to get a fourth notch on your belt for successfully leading another company, or to create a role that gives you significance and satisfaction while letting you build a new set of friends and enjoy your family?”  Put that way he weighed his priorities differently — and became a co-owner of a small company.  He could use his Asia knowledge, work half-time with limited travel, and have a life.

So go ahead climb up the ladder, but be aware it does sometimes have unintended consequences.  My concern is with accepting the default position of staying there — without thinking deeply enough about what’s next, and why.

— Jim Deupree

One Executive. Three Life-Changing Decisions.

Are you an accomplished executive, ready for something different, but not ready for “retirement?”  Then you are like hundreds of senior executives I’ve worked with on planning the “next steps” in their careers. One constant is that successful leaders want to continue to be relevant and appreciated.  Increasingly, however, having the biggest office or title is less important to them than other factors.

Living where you and your family really prefer, for example, has grown in importance.  How many of your peers have focused on where they want to live, then built their next career move around that choice?  One of my Clients did. He turned down an offer that represented a prestigious career move, but in a location not acceptable to his family.  He then created a great alternative, paving the way with three key decisions.

George was the Executive Director of a major performing arts organization, and had held similar roles for 25 years.  That is a co-CEO role, and there is always dynamic tension with the Artistic Director and the Board of Directors.  As we worked together on his chapter two, his first key decision was not to be a co-CEO anymore. That is where his expertise and credentials were centered, so not the easy choice, but he was tired of the energy consumed to make those daily compromises.

The second key decision was to turn down a firm offer to be CEO of a major performing arts venue.  The role would have been perfect, but the location was not. He and his wife had lived in the area before, and did not want to make it their long-term home again.  It was too far away from where their children were settling.  He discussed commuting, but weekend performances and fundraising obligations would have kept him away from his family more than was acceptable.

This led George and his wife to an enviable third decision — to center their next chapter around where they wanted to live.  Over several years he and his wife had become enamored with  Wilmington, NC and had hoped to make it part of their future.  They loved the water and liked to sail, and it was close enough to their children without being too close.  Why not now?  After some networking and visits to Wilmington it seemed there was good potential of being hired in the area.  The Wilmington decision was made — now the question was how to make it a truly great choice and move.

The extensive work we did around Setting Your Compass® expanded his thinking, and. inspired him to consider something he’d never done before — be his own boss by owning a small business.  It was a big step, and he naturally needed reinforcing.  Our assessments and Personal Board Members told him he had unique strengths and qualities as an entrepreneur, providing that reinforcement.  Today he is the owner of a professional service business in Wilmington.  The investment was modest, and within a successful executive’s reach.  George can run the business as long as he wishes — then he’ll either sell it or hire a manager to run it for him.  The net income is compelling, and he is building an asset that can be sold in the future.

Quite a change from the not-for-profit world.  A great outcome, for him and his family.  Our hat is off to George for thinking and planning ahead, and focusing on what is really important.  We know from experience that many senior executives have similar thoughts — but never get around to acting on them until it is too late.

— Jim Deupree